Sex toy market in the United States – statistics & facts
The usage and ownership of sex toys have become much more common in recent years for both male and female consumers. Due to the variety of products offered and their growing popularity, sex toys are expected to become a booming market all around the globe, with a global market size of about 34 billion U.S. dollars in 2021. Forecasts show that this value might add up to as much as 81 billion U.S. dollars by 2030.
Asia Pacific is currently the region with the largest share of the market, followed by Europe and North America in joint second. The United States alone accounts for approximately 11 billion U.S. dollars in market size. Here, the number of sex toy owners has remarkably increased over a span of only five years, amounting to over 163 million owners as of 2022, of which the greater part are women. Although most Americans still think that sex toys are taboo, these products are expected to become more and more popular among consumers, especially younger generations.
Asia Pacific is currently the region with the largest share of the market, followed by Europe and North America in joint second. The United States alone accounts for approximately 11 billion U.S. dollars in market size. Here, the number of sex toy owners has remarkably increased over a span of only five years, amounting to over 163 million owners as of 2022, of which the greater part are women. Although most Americans still think that sex toys are taboo, these products are expected to become more and more popular among consumers, especially younger generations.
