Online channels were the main book retail revenue source in China. In 2024, physical bookstores accounted for less than ** percent of the total book retail market in China. Over ** percent of the book sales were made on content e-commerce channels like short videos.
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Sohu. (January 7, 2025). Distribution of book retail sales revenue in China in 2024, by sales channel [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1346949/china-book-retail-market-distribution-by-sales-channel/
Sohu. "Distribution of book retail sales revenue in China in 2024, by sales channel ." Chart. January 7, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1346949/china-book-retail-market-distribution-by-sales-channel/
Sohu. (2025). Distribution of book retail sales revenue in China in 2024, by sales channel . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1346949/china-book-retail-market-distribution-by-sales-channel/
Sohu. "Distribution of Book Retail Sales Revenue in China in 2024, by Sales Channel ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Jan 2025, /statistics/1346949/china-book-retail-market-distribution-by-sales-channel/
Sohu, Distribution of book retail sales revenue in China in 2024, by sales channel ÌÇÐÄÆÆ½â°æ, /statistics/1346949/china-book-retail-market-distribution-by-sales-channel/ (last visited August 01, 2026)
Distribution of book retail sales revenue in China in 2024, by sales channel [Graph], Sohu, January 7, 2025. [Online]. Available: /statistics/1346949/china-book-retail-market-distribution-by-sales-channel/