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Online sales revenue of books in China from 2015 to 2024 (in billion yuan)

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Sources

Release date

January 2025

Region

Asia, China

Survey time period

2015 to 2024

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of May 2025).

Figures between 2022 and 2024 were calculated by ÌÇÐÄÆƽâ°æ based on the total retail book sales and the online book sales revenue share.

Revenue calculated with the publishing price instead of actual selling price.

Citation formats

Online sales revenue of books in China 2015-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 28, 2025

In 2024, China's book retail market generated a sales revenue of around billion yuan from the online channels. E-commerce and short video platforms contributed over ** percent of the total book retail sales.

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Statistics on " Book market in China "

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Market overview

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Publishing

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Retail sales

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Consumption

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Topics

Book market in ChinaBook market in the U.S.Digital publishing in ChinaMedia industry in ChinaOnline audio in China
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Access limited to Free Statistics. Premium Statistics are not included.
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