According to a survey conducted in China released in April 2025, book consumers valued ** and , the ****, and the authors or translators the most when buying a book. The survey also found that only ** percent of respondents would be influenced by bestseller lists in book purchases, showing a decline compared to the previous survey results.
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36Kr. (April 24, 2025). Leading factors influencing book purchase decisions in China as of April 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1425839/china-book-purchase-influence-factors/
36Kr. "Leading factors influencing book purchase decisions in China as of April 2025." Chart. April 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1425839/china-book-purchase-influence-factors/
36Kr. (2025). Leading factors influencing book purchase decisions in China as of April 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1425839/china-book-purchase-influence-factors/
36Kr. "Leading Factors Influencing Book Purchase Decisions in China as of April 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Apr 2025, /statistics/1425839/china-book-purchase-influence-factors/
36Kr, Leading factors influencing book purchase decisions in China as of April 2025 ÌÇÐÄÆƽâ°æ, /statistics/1425839/china-book-purchase-influence-factors/ (last visited July 22, 2026)
Leading factors influencing book purchase decisions in China as of April 2025 [Graph], 36Kr, April 24, 2025. [Online]. Available: /statistics/1425839/china-book-purchase-influence-factors/
