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A survey conducted in the United States in the second quarter of 2025 revealed that **** percent of respondents owned a smartphone, while **** percent claimed to have a tablet. By contrast, **** percent of respondents said to have a smart home device.

Consumer electronics (CE) is flourishing in the U.S.

Offering a wide range of home and personal devices for communication and entertainment purposes, the consumer electronics market is one of the major technology industries in the world, including in the United States. In the North American country, the CE market is forecast to generate revenues of almost *** billion U.S. dollars in 2024, a value expected to increase in the coming years. The industry encompasses many segments, including smartphones, TVs, wearables, and extended reality (XR) devices. Smartphones are the most popular devices among consumers, with the number of unit shipments expected to reach over *** million in 2024.

Apple at the top of the American CE market

Because of its many submarkets, numerous companies are part of the consumer electronics industry worldwide. In the United States, the tech giants Apple and Samsung rule over the market. For instance, Apple commanded over **** of the American smartphone market, while Samsung accounted for less than ****. Similarly, Apple dominates the American tablet industry, with Samsung and Amazon holding lower shares of the market.