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During a 2025 survey conducted in the United States, almost **** of respondents had never owned a wearable device. By contrast, **** percent of interviewees claimed to have and use one.

Wearables: a popular market in the U.S.

Because of their variety and many functionalities, wearables have quickly grown in popularity worldwide. As the term suggests, wearables are devices that can be worn, such as smartwatches, fitness trackers, and smart bands to track health-related data, earbuds, to listen to music or podcasts, and XR devices, i.e., virtual reality (VR) headsets and augmented reality (AR) glasses to enhance entertainment and work experiences. For instance, in the North American country, the smartwatch market is expected to grow in the coming years. 

Fitness trackers among Americans' favorite devices

As health and fitness topics become increasingly important, fitness trackers have become one of the most popular electronic devices among consumers. For instance, in 2026, over **Ìý³¾¾±±ô±ô¾±´Ç²Ô Americans used smartwatches, and around Ìý³Ü²õ±ð»å smartbands, with both figures forecast to increase in the near future, as these devices are among the most common technological aids to enhance workouts in the country.