Over 40 Russian and Russian-language platforms were considered by the study. These include B2C aggregators as well as online stores operating on a marketplace model.
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Online marketplaces share in Russia 2023, by monthly reach
Among the online marketplaces analyzed in Russia, nearly 48 percent recorded less than 100,000 visitors per month in the spring of 2023. Furthermore, one quarter of the platforms were visited by more than 10 million people per month.
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AnalyticResearchGroup. (November 23, 2023). Distribution of online marketplaces in Russia in the spring of 2023, by number of monthly visitors [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1450821/online-marketplaces-share-by-reach-russia/
AnalyticResearchGroup. "Distribution of online marketplaces in Russia in the spring of 2023, by number of monthly visitors." Chart. November 23, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1450821/online-marketplaces-share-by-reach-russia/
AnalyticResearchGroup. (2023). Distribution of online marketplaces in Russia in the spring of 2023, by number of monthly visitors. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1450821/online-marketplaces-share-by-reach-russia/
AnalyticResearchGroup. "Distribution of Online Marketplaces in Russia in The Spring of 2023, by Number of Monthly Visitors." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Nov 2023, /statistics/1450821/online-marketplaces-share-by-reach-russia/
AnalyticResearchGroup, Distribution of online marketplaces in Russia in the spring of 2023, by number of monthly visitors ÌÇÐÄÆƽâ°æ, /statistics/1450821/online-marketplaces-share-by-reach-russia/ (last visited July 31, 2026)
Distribution of online marketplaces in Russia in the spring of 2023, by number of monthly visitors [Graph], AnalyticResearchGroup, November 23, 2023. [Online]. Available: /statistics/1450821/online-marketplaces-share-by-reach-russia/
