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Average advertised womenswear prices at fast fashion retailers in the U.S. in 2025, by product

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Source

Release date

March 2026

Region

United States

Survey time period

2025

Supplementary notes

Due to the lack of publicly available, directly comparable category-level pricing data for 2025, the figures shown are modeled estimates based on historical benchmarks and updated using multi-source market intelligence. Fast fashion assortments change frequently, and prices may vary depending on promotions, product mix, and regional availability.

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Average womenswear prices at fast fashion retailers in the U.S. 2025, by product

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 19, 2026

In 2025, Shein continued to offer the lowest average prices across all major apparel categories among leading fast fashion retailers in the United States. Prices for comparable items at Boohoo and Forever 21 remained slightly higher but still significantly below those of H&M and Zara. Zara maintained its position as the most premium-priced fast fashion brand, particularly in categories such as outerwear and footwear, where prices were often more than double those of ultra-fast fashion competitors.

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SheinFashion e-commerce in the United StatesFashion e-commerce worldwideFast fashion e-commerceFast fashion e-commerce in the U.S.
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