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Share of users who used a buy now, pay later (BNPL) service in Italy in 2021, by age and gender

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Source

Release date

April 2022

Region

Italy

Survey time period

2021

Number of respondents

38,239 respondents

Age group

18-75 years

Special properties

Consumers who took up at least one installment payment with BNPL instrument Soisy

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

The numbers provided were tracked by a single company within their own group of customers using Big Data. No comparison was made with other BNPL companies in Italy.

Citation formats

Buy now, pay later (BNPL) users in Italy 2021, by age and gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 11, 2022

Gen Z was not the age group who used BNPL the most in Italy in 2021, but was estimated to be the age group who used this payment method the least. This according to big data from a single BNPL provider within Italy. Interestingly, it observed that ** percent of its client base were in the age group between 41 and 56 years. This may be regarded as an unusual age group for buy now, pay later - although not uncommon, as is exemplified in BNPL user demographics for the United States.

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