Web visitor traffic to amazon.com 2024| ��ƽ��

Worldwide visits to amazon.com from October 2023 to March 2024 (in billions)

Characteristic	Number of visits in billions
2024-03	2.2
2024-02	2.1
2024-01	2.5
2023-12	2.7
2023-11	2.6
2023-10	2.4

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Release date

April 2024

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Region

Worldwide

Survey time period

October 2023 to March 2024

Special properties

combined desktop & mobile web; excluding apps

Citation formats

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars.

Online retail in the United States

Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars.

The king of Black Friday

In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.