Online dating company Match Group spent approximately 625.5 million U.S. dollars on advertising activities in 2025, up from 546.8 million U.S. dollars in the previous year. The company has significantly increased its ad spending since 2016.
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Match Group. (February 3, 2026). Annual advertising costs of the Match Group from 2016 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1101065/match-group-ad-cost/
Match Group. "Annual advertising costs of the Match Group from 2016 to 2025 (in million U.S. dollars)." Chart. February 3, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1101065/match-group-ad-cost/
Match Group. (2026). Annual advertising costs of the Match Group from 2016 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1101065/match-group-ad-cost/
Match Group. "Annual Advertising Costs of The Match Group from 2016 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2026, /statistics/1101065/match-group-ad-cost/
Match Group, Annual advertising costs of the Match Group from 2016 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1101065/match-group-ad-cost/ (last visited July 20, 2026)
Annual advertising costs of the Match Group from 2016 to 2025 (in million U.S. dollars) [Graph], Match Group, February 3, 2026. [Online]. Available: /statistics/1101065/match-group-ad-cost/
