The total number of active social media users has noticeably increased in Russia, except for 2017, when the audience dropped in volume across the country. By January 2023, there were *** million active users of social media platforms in Russia.  
Popular social media platforms in Russia
VK (Vkontakte) was the leading social media platform in the country with a penetration rate of over ** percent as of the third quarter of 2022. The platform in question gained momentum after Meta platforms Facebook and Instagram were banned in Russia on the grounds of extremism in March 2022. By ***, VK counted nearly ** monthly users.
Social media usage in Russia
The increasingly interconnected world means that more and more Russians use social media these days. In August 2021, the most frequently employed devices for connecting to social networks were mobile appliances. This was particularly the case of Instagram and Telegram, where ** percent and ** percent used only mobile phones to access the social networks in question, respectively. Among the most frequent activities on social media were sending private messages, with every six in ** Russians reporting doing it in 2022.
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DataReportal, & We Are Social, & Hootsuite, & Meltwater. (February 13, 2023). Total number of active social media users in Russia from January 2015 to January 2023 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/278410/number-of-social-network-users-in-russia/
DataReportal, und We Are Social, und Hootsuite, und Meltwater. "Total number of active social media users in Russia from January 2015 to January 2023 (in millions)." Chart. February 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/278410/number-of-social-network-users-in-russia/
DataReportal, We Are Social, Hootsuite, Meltwater. (2023). Total number of active social media users in Russia from January 2015 to January 2023 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/278410/number-of-social-network-users-in-russia/
DataReportal, and We Are Social, and Hootsuite, and Meltwater. "Total Number of Active Social Media Users in Russia from January 2015 to January 2023 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2023, /statistics/278410/number-of-social-network-users-in-russia/
DataReportal & We Are Social & Hootsuite & Meltwater, Total number of active social media users in Russia from January 2015 to January 2023 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/278410/number-of-social-network-users-in-russia/ (last visited July 26, 2026)
Total number of active social media users in Russia from January 2015 to January 2023 (in millions) [Graph], DataReportal, & We Are Social, & Hootsuite, & Meltwater, February 13, 2023. [Online]. Available: /statistics/278410/number-of-social-network-users-in-russia/
