According to a survey conducted in 2021, ** percent of Millennials in the United States stated that Booking.com was the travel accommodation service with the best social media presence. For Gen Z respondents, ** percent reported Airbnb as the travel platform with the leading social media presence. Overall, around a quarter of respondents belonging to the Baby Boomer generation said that short-term rental service Sonder was the travel accommodation brand with the best online presence.
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Latana. (August 23, 2022). Travel accommodation brand with the leading social media presence according to consumers in the United States as of August 2021, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1330675/us-leading-social-media-presence-travel-accommodation-services-generation/
Latana. "Travel accommodation brand with the leading social media presence according to consumers in the United States as of August 2021, by generation." Chart. August 23, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1330675/us-leading-social-media-presence-travel-accommodation-services-generation/
Latana. (2022). Travel accommodation brand with the leading social media presence according to consumers in the United States as of August 2021, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1330675/us-leading-social-media-presence-travel-accommodation-services-generation/
Latana. "Travel Accommodation Brand with The Leading Social Media Presence According to Consumers in The United States as of August 2021, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Aug 2022, /statistics/1330675/us-leading-social-media-presence-travel-accommodation-services-generation/
Latana, Travel accommodation brand with the leading social media presence according to consumers in the United States as of August 2021, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1330675/us-leading-social-media-presence-travel-accommodation-services-generation/ (last visited July 31, 2026)
Travel accommodation brand with the leading social media presence according to consumers in the United States as of August 2021, by generation [Graph], Latana, August 23, 2022. [Online]. Available: /statistics/1330675/us-leading-social-media-presence-travel-accommodation-services-generation/