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According to a survey conducted in April 2024 in the United States, **** of respondents reported that they shopped for furniture both in-store and online. In comparison, around ** percent reported they shopped for furniture exclusively in store, and ** percent opted for an e-commerce platform.

E-commerce market expansion 

The United States leads the global furniture e-commerce market, with revenues approaching *** billion U.S. dollars in 2024. This dominance is expected to continue, with forecasts suggesting the U.S. online furniture market will surpass *** billion dollars by 2027. The rapid growth is evident in the increasing number of Americans making regular online furniture purchases, with ** percent buying household furniture online monthly. This trend has attracted major players like JD.com, Amazon, and Walmart, which are among the top global furniture and homeware online retailers. 

Shifting retail strategies

As consumers embrace omnichannel shopping, furniture retailers are adapting their strategies. IKEA exemplifies this approach, successfully blending its popular physical stores with a robust online presence. The Swedish giant now generates approximately ** percent of its global sales through e-commerce channels. However, the shift to online retail has not been without challenges. Wayfair, a prominent online furniture retailer, saw its market capitalization decrease to **** billion U.S. dollars by the end of 2024, a significant drop from its pandemic high of billion U.S. dollars. This fluctuation underscores the dynamic nature of the furniture retail market and the ongoing adjustments within the industry.