Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
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Share of U.S. shoppers buying home and garden products online 2023, by gender
In the second quarter of 2023, ** percent of male U.S. Americans were purchasing home and garden products online. In comparison, ** percent of those using home and garden e-commerce channels in the U.S. were women.
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Klarna. (October 9, 2024). Share of consumers purchasing home and garden products online in the United States in 2nd quarter 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1329687/united-states-consumers-purchasing-home-and-garden-online-gender/
Klarna. "Share of consumers purchasing home and garden products online in the United States in 2nd quarter 2023, by gender." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1329687/united-states-consumers-purchasing-home-and-garden-online-gender/
Klarna. (2024). Share of consumers purchasing home and garden products online in the United States in 2nd quarter 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1329687/united-states-consumers-purchasing-home-and-garden-online-gender/
Klarna. "Share of Consumers Purchasing Home and Garden Products Online in The United States in 2nd Quarter 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/1329687/united-states-consumers-purchasing-home-and-garden-online-gender/
Klarna, Share of consumers purchasing home and garden products online in the United States in 2nd quarter 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1329687/united-states-consumers-purchasing-home-and-garden-online-gender/ (last visited August 04, 2026)
Share of consumers purchasing home and garden products online in the United States in 2nd quarter 2023, by gender [Graph], Klarna, October 9, 2024. [Online]. Available: /statistics/1329687/united-states-consumers-purchasing-home-and-garden-online-gender/
