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Importance of branded products in India as of 2022, by category

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Source

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Release date

July 2022

Region

India

Survey time period

June 2022

Number of respondents

507 to 2004

Age group

18 years and older

Special properties

among urban respondents

Method of interview

Online survey

Supplementary notes

Survey question: For the following categories of products, do you prefer to buy branded goods, or "own-brand" goods from the supermarket or retailer?

Citation formats

Importance of branded products India 2022, by category

Published by
F. Watty,
Aug 15, 2022
According to a survey conducted in June 2022 in India, ** percent of Indians preferred branded health and beauty products over supermarkets' labels. Similarly, more than ** percent of consumers chose branded coffee, tea, fruit juices, and soft drinks.
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