According to a survey conducted among South Korean consumers in 2022 on luxury items, over ** percent of respondents in their twenties stated that they lost interest in brands that they liked before if that particular brand became too popular. This attitude seemed to decrease with growing age.
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Trendmonitor. (May 25, 2022). Share of consumers losing interest in luxury brands that become popular in South Korea as of February 2022, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1314571/south-korea-loss-of-interest-in-popular-luxury-brands-by-age/
Trendmonitor. "Share of consumers losing interest in luxury brands that become popular in South Korea as of February 2022, by age group." Chart. May 25, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1314571/south-korea-loss-of-interest-in-popular-luxury-brands-by-age/
Trendmonitor. (2022). Share of consumers losing interest in luxury brands that become popular in South Korea as of February 2022, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1314571/south-korea-loss-of-interest-in-popular-luxury-brands-by-age/
Trendmonitor. "Share of Consumers Losing Interest in Luxury Brands That Become Popular in South Korea as of February 2022, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2022, /statistics/1314571/south-korea-loss-of-interest-in-popular-luxury-brands-by-age/
Trendmonitor, Share of consumers losing interest in luxury brands that become popular in South Korea as of February 2022, by age group ÌÇÐÄÆƽâ°æ, /statistics/1314571/south-korea-loss-of-interest-in-popular-luxury-brands-by-age/ (last visited August 03, 2026)
Share of consumers losing interest in luxury brands that become popular in South Korea as of February 2022, by age group [Graph], Trendmonitor, May 25, 2022. [Online]. Available: /statistics/1314571/south-korea-loss-of-interest-in-popular-luxury-brands-by-age/
