As of 2025, mobile gaming spenders in the United States across Android and iOS reported that the main factor that contributed to feeling regret after in-app purchases was limited utility or impact in the game, according to ** percent of respondents. Around ** percent of spenders identified misaligned advertising around value as a top factor for post-purchase regret, while only * spenders reported having no regrets after an in-app purchase.
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Mistplay, & AppsFlyer. (May 2, 2025). Main factors that contribute to post-purchase regret among mobile gaming IAP spenders in the United States as of 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1614777/top-post-purchase-regret-factors-among-us-mobile-gaming-spenders/
Mistplay, und AppsFlyer. "Main factors that contribute to post-purchase regret among mobile gaming IAP spenders in the United States as of 2025." Chart. May 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1614777/top-post-purchase-regret-factors-among-us-mobile-gaming-spenders/
Mistplay, AppsFlyer. (2025). Main factors that contribute to post-purchase regret among mobile gaming IAP spenders in the United States as of 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1614777/top-post-purchase-regret-factors-among-us-mobile-gaming-spenders/
Mistplay, and AppsFlyer. "Main Factors That Contribute to Post-purchase Regret among Mobile Gaming Iap Spenders in The United States as of 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 May 2025, /statistics/1614777/top-post-purchase-regret-factors-among-us-mobile-gaming-spenders/
Mistplay & AppsFlyer, Main factors that contribute to post-purchase regret among mobile gaming IAP spenders in the United States as of 2025 ÌÇÐÄÆƽâ°æ, /statistics/1614777/top-post-purchase-regret-factors-among-us-mobile-gaming-spenders/ (last visited July 30, 2026)
Main factors that contribute to post-purchase regret among mobile gaming IAP spenders in the United States as of 2025 [Graph], Mistplay, & AppsFlyer, May 2, 2025. [Online]. Available: /statistics/1614777/top-post-purchase-regret-factors-among-us-mobile-gaming-spenders/
