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Major channels sparking interest in luxury goods among light and medium-spending consumers in China as of June 2021

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Sources

Release date

November 2021

Region

China

Survey time period

June 2020 to June 2021

Number of respondents

4,700 consumers of China who have purchased luxury goods

Age group

18-55 years

Special properties

covering tier 1 to 5 cities; excluding Hong Kong, Taiwan, and Macao

Supplementary notes

Original survey question:
What channels have sparked your interest in luxury?

Citation formats

Channels for developing interest in luxury in China 2021

Published by Thuy D., Jul 5, 2022
WeChat has become the most effective online channel in China to attract consumer interest in luxury goods. According to a survey as of June 2021, about ** percent of light and medium-spending consumers reported that they have used WeChat to discover high-end products. Moreover, ** percent of respondents stated that content-focused social media have sparked their interest in buying luxury.
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Topics

Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury goods in EuropeChow Tai Fook Jewellery Group
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