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WhatsApp penetration rate among global messaging app users as of April 2022, by country

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Source

Release date

May 2022

Region

Worldwide

Survey time period

April 2022

Special properties

mobile phone messaging app users

Method of interview

Online survey

Citation formats

WhatsApp market share among messaging app users worldwide 2022, by country

Published by Thuy D., Jun 16, 2022
As of April 2022, Brazil presented the highest share of WhatsApp users, with around nine in 10 messaging app users in the country engaging with the social and instant messaging app. WhatsApp had a penetration rate of approximately 97 percent among messaging and chat app users in India and Italy. Phone messaging users in Australia presented the lowest usage share of WhatsApp, with only 33 percent of mobile phone messaging app users reporting engaging with the Meta-owned app.
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