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Mobile messaging app penetration rate in 2021, by country

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Source

Release date

September 2021

Region

Worldwide

Survey time period

2021

Special properties

mobile phone internet users

Supplementary notes

Mobile phone users of any age who use an over-the-top (OTT) messaging app via mobile phone (browser or app) at least once per month:[...] excludes anonymous social sharing apps (e.g. Whisper, Yik Yak etc.), social networking apps that offer private messaging capabilities as a secondary feature (e.g. Instagram, Twitter), and apps that solely provide OTT voice/video calling.

Citation formats

Mobile messaging usage reach 2021, by country

Published by Thuy D., Sep 16, 2021
In 2021, Mexico was estimated to be the country with the highest share of mobile phone messaging app users, with more than ** percent of its mobile internet users using over-the-top (OTT) messaging apps. Finland, Spain, and China are estimated to see more than ** percent of their mobile internet users on messaging apps. France, Canada, and the United States are expected to be the countries with the comparatively smaller rates of mobile messaging apps users. Especially in the United States, unlimited SMS traffic plans contribute to the low rate of mobile messaging app users.
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