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Share of small and medium enterprises (SME) using or planning to use e-commerce software as of June 2021

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Sources

Release date

August 2021

Region

Worldwide

Survey time period

June 12 to 21, 2021

Number of respondents

2,534 respondents

Age group

18 years and older

Supplementary notes

The survey was conducted online by The Harris Poll on behalf of Salesforce on SMB owners and leaders in North America, Latin America, South America, Europe, and Asia Pacific. Respondents were employed full time, part time, or self-employed, and owners or senior executives at businesses with 2-200 employees and annual revenue of less than one billion U.S. dollars or the local equivalent. All respondents are third-party panelists (not limited to Salesforce customers).

Citation formats

Distribution of SME using e-commerce software 2021

Published by
Yihan Ma,
May 5, 2022
In a 2021 survey, ** percent of respondents representing small and medium sized enterprises around the world reported the use of e-commerce software, with the majority having used said software for more than six months prior to the date of the survey. Of those not using e-commerce software at the date of the survey, ** percent had no plans to do so within the next 12 months.
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SME e-commerceB2B e-commerce in the United StatesB2B e-commerce in Latin AmericaE-commerce startupsSME/SMB advertising and marketing in the United States
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