Out of *** stores the Russian apparel retailer Melon Fashion Group had at the end of 2023, most were of the brands Zarina and Befree. Each of the company's brands targets a different group of consumers. For example, Befree specializes in clothing for young people, while Sela focuses on fashion goods for mothers and children. Apart from Russia, the retailer is present in several other countries in Eastern Europe and Central Asia.
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Melon Fashion Group. (July 10, 2024). Number of retail stores of Melon Fashion Group in 2023, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1334102/melon-fashion-group-stores-by-brand/
Melon Fashion Group. "Number of retail stores of Melon Fashion Group in 2023, by brand." Chart. July 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1334102/melon-fashion-group-stores-by-brand/
Melon Fashion Group. (2024). Number of retail stores of Melon Fashion Group in 2023, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1334102/melon-fashion-group-stores-by-brand/
Melon Fashion Group. "Number of Retail Stores of Melon Fashion Group in 2023, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jul 2024, /statistics/1334102/melon-fashion-group-stores-by-brand/
Melon Fashion Group, Number of retail stores of Melon Fashion Group in 2023, by brand ÌÇÐÄÆƽâ°æ, /statistics/1334102/melon-fashion-group-stores-by-brand/ (last visited July 31, 2026)
Number of retail stores of Melon Fashion Group in 2023, by brand [Graph], Melon Fashion Group, July 10, 2024. [Online]. Available: /statistics/1334102/melon-fashion-group-stores-by-brand/
