Lindt & Spr眉ngli (full name: Chocoladefabriken Lindt & Spr眉ngli AG) is among the ten leading companies in the
. The Swiss producer of premium chocolate generates roughly six billion U.S. dollars in net sales. This was enough to put the company in 7th place among the global competition. To put these numbers into perspective, market leader Mondel膿z International generated about six times the sales of Lindt & Spr眉ngli. Want Want China Holdings Limited, brings up the rear of the top ten at 3.22 billion U.S. dollars in sales.
Building blocks of success
Lindt & Spr眉ngli employs an annual average of 14,746 people. This is a record number of employees for the company. Previously, peak employment figures fell just before the COVID-19 pandemic.
Lindt & Spr眉ngli鈥檚 main markets are North America and Europe. The company鈥檚 business in the North American region constitutes around 41 percent of the total sales. By contrast, the European market accounts for about 46 percent of sales. Western Europe is the largest regional market for
chocolate confectionery worldwide. With a global market share of about one-third of the entire chocolate confectionery market, Western Europe's market is larger than that of any other region. EEMEA (Eastern Europe, Middle East, and Africa) and North America make up approximately 24 and 22 percent of the global chocolate confectionery market, respectively.
A well-known premium chocolate
Lindt & Spr眉ngli's most well-known brand is 鈥淟indt鈥. The brand is well-established in a variety of markets. In the United States, Lindt is among the leading
chocolate brands, ranked by brand awareness. Around 74 percent of American consumers are aware of the brand. European consumers are also familiar with the Swiss premium chocolate brand. Lindt & Spr眉ngli is among the leading fast-moving consumer goods (FMCG) manufacturers, when it comes to
advertising spending in Germany. The Swiss chocolate confectionary company spends around 91 million Euros on advertising in that country, which is more than other FMCG manufacturers of well-known brands, such as Red Bull or Krombacher, spend in Germany. Consequently, Lindt has a relatively high
brand recognition in Germany. Approximately 93 percent of German chocolate eaters know Lindt. Besides Lindt, the company also has multiple other brands in its portfolio, such as Ghirardelli, Hofbauer and K眉fferle, Russell Stover, and Caffarel.
Lindt & Spr眉ngli is an old cornerstone of the global chocolate market. It is well a known brand in its top markets and successfully competes with multiple juggernauts of the food and beverage industry for its share of the chocolate market.
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