Original question: "How much have you seen, read, or heard about the following: Netflix buying its first game studio that will feature ad-free gaming and no in-game purchases?"
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U.S. awareness of Netflix's gaming business expansion 2022, by ethnicity
As of January 2022, awareness about Netflix's acquisition of a gaming studio is highest amongst Hispanic or Latino adults in the United States. The overall knowledge of the company's foray into the gaming industry remains relatively unknown around Black and other ethnicities, and is particularly low amidst white audiences.
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Morning Consult. (January 19, 2022). Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by ethnicity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1301045/awareness-netflix-gaming-business-acquisition-usa-ethnicity/
Morning Consult. "Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by ethnicity." Chart. January 19, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1301045/awareness-netflix-gaming-business-acquisition-usa-ethnicity/
Morning Consult. (2022). Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by ethnicity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1301045/awareness-netflix-gaming-business-acquisition-usa-ethnicity/
Morning Consult. "Share of Adults in The United States Aware of Netflix Acquiring a Gaming Studio as of January 2022, by Ethnicity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jan 2022, /statistics/1301045/awareness-netflix-gaming-business-acquisition-usa-ethnicity/
Morning Consult, Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by ethnicity ÌÇÐÄÆƽâ°æ, /statistics/1301045/awareness-netflix-gaming-business-acquisition-usa-ethnicity/ (last visited August 03, 2026)
Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by ethnicity [Graph], Morning Consult, January 19, 2022. [Online]. Available: /statistics/1301045/awareness-netflix-gaming-business-acquisition-usa-ethnicity/
