Level of interest in playing longer, more extensive games with a story or narrative on their television among connected TV owners in the United States as of March 2024, by age group
Characteristic
1 Not at all interested
2 Not very interested
3 Neutral
4 Somewhat interested
5 Very interested
GenPop
52%
14%
16%
11%
6%
18-34
33%
16%
22%
18%
11%
35-54
40%
15%
22%
14%
11%
55+
70%
13%
10%
5%
1%
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Original question: How interested are you in playing more involved, longer games that are more extensive, and often involve a story or narrative on your connected TV? (Among those who have a smart TV or streaming device; N=1,510)
Values may not add up to 100 percent due to rounding.
Citation formats
U.S. interest in playing longer games via connected TV 2024, by age group
As of March 2024, 17 percent of adults in the United States who owned a smart TV or streaming device were interested in playing longer, more extensive games with a story or narrative on a connected TV. However, 52 percent of respondents stated that they were not at all interested in doing so.
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Vorhaus Advisors. (May 15, 2024). Level of interest in playing longer, more extensive games with a story or narrative on their television among connected TV owners in the United States as of March 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1476069/interest-in-playing-longer-narrative-games-via-connected-tv-usa-age-group/
Vorhaus Advisors. "Level of interest in playing longer, more extensive games with a story or narrative on their television among connected TV owners in the United States as of March 2024, by age group." Chart. May 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1476069/interest-in-playing-longer-narrative-games-via-connected-tv-usa-age-group/
Vorhaus Advisors. (2024). Level of interest in playing longer, more extensive games with a story or narrative on their television among connected TV owners in the United States as of March 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1476069/interest-in-playing-longer-narrative-games-via-connected-tv-usa-age-group/
Vorhaus Advisors. "Level of Interest in Playing Longer, More Extensive Games with a Story or Narrative on Their Television among Connected Tv Owners in The United States as of March 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 May 2024, /statistics/1476069/interest-in-playing-longer-narrative-games-via-connected-tv-usa-age-group/
Vorhaus Advisors, Level of interest in playing longer, more extensive games with a story or narrative on their television among connected TV owners in the United States as of March 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1476069/interest-in-playing-longer-narrative-games-via-connected-tv-usa-age-group/ (last visited July 31, 2026)
Level of interest in playing longer, more extensive games with a story or narrative on their television among connected TV owners in the United States as of March 2024, by age group [Graph], Vorhaus Advisors, May 15, 2024. [Online]. Available: /statistics/1476069/interest-in-playing-longer-narrative-games-via-connected-tv-usa-age-group/
