Original question: "How much have you seen, read, or heard about the following: Netflix buying its first game studio that will feature ad-free gaming and no in-game purchases?"
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U.S. awareness of Netflix's gaming business expansion 2021-2022, by generation
The awareness of adults in the United States about Netflix's newest ventures into mobile gaming industry has decreased from 2021 to 2022. General knowledge about the video streaming company's new endeavors has declined from October 2021 to January 2022, remaining stronger amongst younger generations and higher amidst avid gamers. To combat low awareness, Netflix is planning to target younger generations with social influencers marketing strategies.
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Morning Consult. (January 19, 2022). Share of adults in the United States aware of Netflix acquiring a gaming studio in October 2021 and January 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1300850/netflix-gaming-enterprise-awareness-usa-generation/
Morning Consult. "Share of adults in the United States aware of Netflix acquiring a gaming studio in October 2021 and January 2022, by generation ." Chart. January 19, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1300850/netflix-gaming-enterprise-awareness-usa-generation/
Morning Consult. (2022). Share of adults in the United States aware of Netflix acquiring a gaming studio in October 2021 and January 2022, by generation . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1300850/netflix-gaming-enterprise-awareness-usa-generation/
Morning Consult. "Share of Adults in The United States Aware of Netflix Acquiring a Gaming Studio in October 2021 and January 2022, by Generation ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jan 2022, /statistics/1300850/netflix-gaming-enterprise-awareness-usa-generation/
Morning Consult, Share of adults in the United States aware of Netflix acquiring a gaming studio in October 2021 and January 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1300850/netflix-gaming-enterprise-awareness-usa-generation/ (last visited July 21, 2026)
Share of adults in the United States aware of Netflix acquiring a gaming studio in October 2021 and January 2022, by generation [Graph], Morning Consult, January 19, 2022. [Online]. Available: /statistics/1300850/netflix-gaming-enterprise-awareness-usa-generation/
