Original question: "How much have you seen, read, or heard about the following: Netflix buying its first game studio that will feature ad-free gaming and no in-game purchases?"
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U.S. awareness of Netflix's gaming business expansion 2022, by gender
Regardless of gender, the awareness about Netflix's acquisition of gaming studios was low among adults in the United States. As of January 2022, the company's foray into the gaming industry remains largely unknown to the majority, although men were slightly more likely than women to have heard about this development. Overall, Netflix's mobile gaming attempts are most acknowledged amongst younger and more avid gamers.
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Morning Consult. (January 19, 2022). Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1301020/awareness-netflix-gaming-business-acquisition-usa-gender/
Morning Consult. "Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by gender." Chart. January 19, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1301020/awareness-netflix-gaming-business-acquisition-usa-gender/
Morning Consult. (2022). Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1301020/awareness-netflix-gaming-business-acquisition-usa-gender/
Morning Consult. "Share of Adults in The United States Aware of Netflix Acquiring a Gaming Studio as of January 2022, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jan 2022, /statistics/1301020/awareness-netflix-gaming-business-acquisition-usa-gender/
Morning Consult, Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by gender ÌÇÐÄÆƽâ°æ, /statistics/1301020/awareness-netflix-gaming-business-acquisition-usa-gender/ (last visited July 31, 2026)
Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by gender [Graph], Morning Consult, January 19, 2022. [Online]. Available: /statistics/1301020/awareness-netflix-gaming-business-acquisition-usa-gender/
