Between February 2024 and February 2025, the cost per install (CPI) of casual gaming apps via iOS amounted to 1.41 U.S. dollars, compared to an overall average of 14 cents for Android. The difference is most pronounced in the casino gaming segment, with iOS puzzle game players being five times as expensive to acquire than Android ones.
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Liftoff. (April 29, 2025). Cost per install (CPI) of gaming apps worldwide from February 2024 to February 2025, by genre and platform (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1241651/global-cpi-gaming-apps-genre-platform/
Liftoff. "Cost per install (CPI) of gaming apps worldwide from February 2024 to February 2025, by genre and platform (in U.S. dollars)." Chart. April 29, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1241651/global-cpi-gaming-apps-genre-platform/
Liftoff. (2025). Cost per install (CPI) of gaming apps worldwide from February 2024 to February 2025, by genre and platform (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1241651/global-cpi-gaming-apps-genre-platform/
Liftoff. "Cost per Install (Cpi) of Gaming Apps Worldwide from February 2024 to February 2025, by Genre and Platform (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Apr 2025, /statistics/1241651/global-cpi-gaming-apps-genre-platform/
Liftoff, Cost per install (CPI) of gaming apps worldwide from February 2024 to February 2025, by genre and platform (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1241651/global-cpi-gaming-apps-genre-platform/ (last visited July 24, 2026)
Cost per install (CPI) of gaming apps worldwide from February 2024 to February 2025, by genre and platform (in U.S. dollars) [Graph], Liftoff, April 29, 2025. [Online]. Available: /statistics/1241651/global-cpi-gaming-apps-genre-platform/
