Original question: "How much have you seen, read, or heard about the following: Netflix buying its first game studio that will feature ad-free gaming and no in-game purchases?"
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U.S. awareness of Netflix's gaming business expansion 2022, by income
As of January 2022, awareness of Netflix's acquisition of gaming studios is highest among U.S. adults with an annual income of less than 50 thousand U.S. dollars. Although the difference is not so divergent, the notion of the company's move into the gaming industry lessens among with respondents with higher levels of income. Netflix's attempt of offering games inside it's streaming app has only been met with modest success so far.
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Morning Consult. (January 19, 2022). Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by income [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1301030/awareness-netflix-gaming-business-acquisition-usa-income/
Morning Consult. "Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by income." Chart. January 19, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1301030/awareness-netflix-gaming-business-acquisition-usa-income/
Morning Consult. (2022). Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by income. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1301030/awareness-netflix-gaming-business-acquisition-usa-income/
Morning Consult. "Share of Adults in The United States Aware of Netflix Acquiring a Gaming Studio as of January 2022, by Income." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jan 2022, /statistics/1301030/awareness-netflix-gaming-business-acquisition-usa-income/
Morning Consult, Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by income ÌÇÐÄÆƽâ°æ, /statistics/1301030/awareness-netflix-gaming-business-acquisition-usa-income/ (last visited August 03, 2026)
Share of adults in the United States aware of Netflix acquiring a gaming studio as of January 2022, by income [Graph], Morning Consult, January 19, 2022. [Online]. Available: /statistics/1301030/awareness-netflix-gaming-business-acquisition-usa-income/
