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Discovery of purchased products by consumers in Australia in 2021, by source

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Sources

Release date

December 2021

Region

Australia

Survey time period

August 2021

Number of respondents

1000+ respondents

Method of interview

Online survey

Supplementary notes

Survey respondents included 'over 1000 active (Australian) consumers'.

Citation formats

Discovery of purchased products by consumers in Australia 2021 by source

Published by
Yihan Ma,
Nov 28, 2025
In a survey conducted in Australia in August 2021, ** percent of respondents indicated that they had discovered products they had purchased through browsing brand or retail websites. Ads on the radio was the least reported source of product discovery, with just percent of respondents indicating ads on the radio as a source.
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