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Main reasons U.S. shoppers abandon their online cart when shopping with UK brands in 2021

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Sources

Release date

October 2021

Region

United Kingdom, United States

Survey time period

July and August 2021

Number of respondents

1,000 respondents

Method of interview

Online survey

Citation formats

Reasons U.S. shoppers abandon online purchases with UK brands 2021

Published by
F. Watty,
Nov 26, 2025
In 2021, too high shipping costs were the main reason among ** percent of online shoppers from the United States for abandoning their purchase while shopping with brands from the United Kingdom. The second most common abandonment reason was that the delivery time would be too long, with ** percent of respondents. Additionally, ** percent of U.S. shoppers abandoned their UK order because they did not want to risk paying for import duties when picking up their package.
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