Total U.S. sales through multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains). Figures were rounded.
Citation formats
Leading non-deo bar soap brands in the U.S. 2022, based on sales
In 2022, Dove was by far the leading non-deo bar soap brand in the United States, with sales of nearly 800 million U.S. dollars. Olay and Caress ranked second and third, respectively, with much lower sales.
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Happi Magazine. (April 1, 2023). Leading non-deo bar soap brands in the United States in 2022, based on sales (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1445784/leading-non-deo-bar-soap-in-the-us-based-on-sales/
Happi Magazine. "Leading non-deo bar soap brands in the United States in 2022, based on sales (in million U.S. dollars)." Chart. April 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1445784/leading-non-deo-bar-soap-in-the-us-based-on-sales/
Happi Magazine. (2023). Leading non-deo bar soap brands in the United States in 2022, based on sales (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1445784/leading-non-deo-bar-soap-in-the-us-based-on-sales/
Happi Magazine. "Leading Non-deo Bar Soap Brands in The United States in 2022, Based on Sales (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2023, /statistics/1445784/leading-non-deo-bar-soap-in-the-us-based-on-sales/
Happi Magazine, Leading non-deo bar soap brands in the United States in 2022, based on sales (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1445784/leading-non-deo-bar-soap-in-the-us-based-on-sales/ (last visited July 28, 2026)
Leading non-deo bar soap brands in the United States in 2022, based on sales (in million U.S. dollars) [Graph], Happi Magazine, April 1, 2023. [Online]. Available: /statistics/1445784/leading-non-deo-bar-soap-in-the-us-based-on-sales/
