Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains). Values were rounded.
The unit sales of soap products in the U.S. in 2024 was highest for liquid body wash. The liquid hand soap category generated sales of nearly * million units in multi-outlets in the United States in 2024.
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Happi Magazine. (March 25, 2026). Unit sales of soap in the U.S. in 2024, by product category (in million units) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/954921/us-soap-products-unit-sales-by-type/
Happi Magazine. "Unit sales of soap in the U.S. in 2024, by product category (in million units)." Chart. March 25, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/954921/us-soap-products-unit-sales-by-type/
Happi Magazine. (2026). Unit sales of soap in the U.S. in 2024, by product category (in million units). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/954921/us-soap-products-unit-sales-by-type/
Happi Magazine. "Unit Sales of Soap in The U.S. in 2024, by Product Category (in Million Units)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2026, /statistics/954921/us-soap-products-unit-sales-by-type/
Happi Magazine, Unit sales of soap in the U.S. in 2024, by product category (in million units) ÌÇÐÄÆƽâ°æ, /statistics/954921/us-soap-products-unit-sales-by-type/ (last visited July 21, 2026)
Unit sales of soap in the U.S. in 2024, by product category (in million units) [Graph], Happi Magazine, March 25, 2026. [Online]. Available: /statistics/954921/us-soap-products-unit-sales-by-type/
