According to a study of iOS users aged 18 and above, YouTube was the leading video streaming app based on active users share in the examined period. Short-video social app TikTok followed, with an active user reach of ** percent among all participants. Netflix ranked third, with ** percent of responding Gen Z audiences being active users of the streaming platform. Amazon's streaming service Prime Video ranked last, with a slightly higher reach among users aged 26 years or older.
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Measure Protocol. (June 16, 2021). Leading streaming and video apps based on share of active users in the United States as of March 2021, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1248456/us-streaming-video-apps-active-user-reach-by-age/
Measure Protocol. "Leading streaming and video apps based on share of active users in the United States as of March 2021, by age group." Chart. June 16, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1248456/us-streaming-video-apps-active-user-reach-by-age/
Measure Protocol. (2021). Leading streaming and video apps based on share of active users in the United States as of March 2021, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1248456/us-streaming-video-apps-active-user-reach-by-age/
Measure Protocol. "Leading Streaming and Video Apps Based on Share of Active Users in The United States as of March 2021, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2021, /statistics/1248456/us-streaming-video-apps-active-user-reach-by-age/
Measure Protocol, Leading streaming and video apps based on share of active users in the United States as of March 2021, by age group ÌÇÐÄÆƽâ°æ, /statistics/1248456/us-streaming-video-apps-active-user-reach-by-age/ (last visited July 20, 2026)
Leading streaming and video apps based on share of active users in the United States as of March 2021, by age group [Graph], Measure Protocol, June 16, 2021. [Online]. Available: /statistics/1248456/us-streaming-video-apps-active-user-reach-by-age/
