In 2021, the main reason for Italian women to shop for beauty products in physical stores rather than online was the chance to test said products in person, as stated by 55 percent of respondents in a survey. Around 34 percent also expressed that they enjoyed walking around the store and discovering new products, while only about 12 percent shopped in physical stores because they did not trust online shopping.
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Cosmetica Italia, & Lattanzio KIBS. (May 13, 2021). Main reasons for women to buy beauty products in physical stores rather than online in Italy in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1291935/women-s-main-reasons-to-shop-for-cosmetic-products-in-stores-in-italy/
Cosmetica Italia, und Lattanzio KIBS. "Main reasons for women to buy beauty products in physical stores rather than online in Italy in 2021." Chart. May 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1291935/women-s-main-reasons-to-shop-for-cosmetic-products-in-stores-in-italy/
Cosmetica Italia, Lattanzio KIBS. (2021). Main reasons for women to buy beauty products in physical stores rather than online in Italy in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1291935/women-s-main-reasons-to-shop-for-cosmetic-products-in-stores-in-italy/
Cosmetica Italia, and Lattanzio KIBS. "Main Reasons for Women to Buy Beauty Products in Physical Stores Rather than Online in Italy in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2021, /statistics/1291935/women-s-main-reasons-to-shop-for-cosmetic-products-in-stores-in-italy/
Cosmetica Italia & Lattanzio KIBS, Main reasons for women to buy beauty products in physical stores rather than online in Italy in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1291935/women-s-main-reasons-to-shop-for-cosmetic-products-in-stores-in-italy/ (last visited August 05, 2026)
Main reasons for women to buy beauty products in physical stores rather than online in Italy in 2021 [Graph], Cosmetica Italia, & Lattanzio KIBS, May 13, 2021. [Online]. Available: /statistics/1291935/women-s-main-reasons-to-shop-for-cosmetic-products-in-stores-in-italy/
