In the United Kingdom, **, ****, and * were the most popular three supermarket chains among the Generation X cohort surveyed in the first quarter of 2025. M&S Food topped the ranking with ** percent of respondents having a positive opinion of the food retailer.
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YouGov. (June 26, 2025). Generation X's favorite supermarket chains in the United Kingdom (UK) as of Q1 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1290607/most-popular-supermarkets-among-gen-x-in-the-uk/
YouGov. "Generation X's favorite supermarket chains in the United Kingdom (UK) as of Q1 2025." Chart. June 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1290607/most-popular-supermarkets-among-gen-x-in-the-uk/
YouGov. (2025). Generation X's favorite supermarket chains in the United Kingdom (UK) as of Q1 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1290607/most-popular-supermarkets-among-gen-x-in-the-uk/
YouGov. "Generation X's Favorite Supermarket Chains in The United Kingdom (Uk) as of Q1 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2025, /statistics/1290607/most-popular-supermarkets-among-gen-x-in-the-uk/
YouGov, Generation X's favorite supermarket chains in the United Kingdom (UK) as of Q1 2025 ÌÇÐÄÆƽâ°æ, /statistics/1290607/most-popular-supermarkets-among-gen-x-in-the-uk/ (last visited July 21, 2026)
Generation X's favorite supermarket chains in the United Kingdom (UK) as of Q1 2025 [Graph], YouGov, June 26, 2025. [Online]. Available: /statistics/1290607/most-popular-supermarkets-among-gen-x-in-the-uk/
