Among Generation Z in the UK, the youngest cohort of consumers, discount coupons were the preferred type of loyalty reward for ** percent of respondents in 2024. Similarly, ** percent of millennials also favored discount coupons and the same share preferred cashback rewards.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (July 23, 2024). Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/
ÌÇÐÄÆƽâ°æ. "Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation." Chart. July 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/
ÌÇÐÄÆƽâ°æ. (2024). Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/
ÌÇÐÄÆƽâ°æ. "Types of Loyalty Programs and Rewards Preferred by Shoppers in The Uk as of July 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2024, /statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/
ÌÇÐÄÆƽâ°æ, Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/ (last visited July 24, 2026)
Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation [Graph], ÌÇÐÄÆƽâ°æ, July 23, 2024. [Online]. Available: /statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/
