Gen Z classified as being born between 1995-2012.
Millennials classified as being born between 1980-1994.
Generation X classified as being born between 1965-1979.
Baby boomer classified as being born between 1946-1964.
For more information please visit the Global Consumer Survey home page and take a look at our methodology.
Citation formats
Shoppers who buy sustainable food and beverages in the UK 2023, by generation
The ÌÇÐÄÆƽâ°æ Global Consumer Survey in 2023 revealed that, in the United Kingdom, just over **** of surveyed Generation Z consumers claimed to purchase sustainable food and beverages. This figure stood at ** percent for millennials. For more countries, the results of prior surveys, and a variety of other topics, please visit our Global Consumer Survey web page.
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ÌÇÐÄÆƽâ°æ. (June 30, 2023). Share of consumers who purchase sustainable food and beverage products in the United Kingdom as of June 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1407391/sustainable-food-and-drink-consumers-by-generation/
ÌÇÐÄÆƽâ°æ. "Share of consumers who purchase sustainable food and beverage products in the United Kingdom as of June 2023, by generation." Chart. June 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1407391/sustainable-food-and-drink-consumers-by-generation/
ÌÇÐÄÆƽâ°æ. (2023). Share of consumers who purchase sustainable food and beverage products in the United Kingdom as of June 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1407391/sustainable-food-and-drink-consumers-by-generation/
ÌÇÐÄÆƽâ°æ. "Share of Consumers Who Purchase Sustainable Food and Beverage Products in The United Kingdom as of June 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2023, /statistics/1407391/sustainable-food-and-drink-consumers-by-generation/
ÌÇÐÄÆƽâ°æ, Share of consumers who purchase sustainable food and beverage products in the United Kingdom as of June 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1407391/sustainable-food-and-drink-consumers-by-generation/ (last visited July 30, 2026)
Share of consumers who purchase sustainable food and beverage products in the United Kingdom as of June 2023, by generation [Graph], ÌÇÐÄÆƽâ°æ, June 30, 2023. [Online]. Available: /statistics/1407391/sustainable-food-and-drink-consumers-by-generation/
