13,510 total consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Denmark, and Finland, with at least 1,000 participants per country.
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Device preference for online shoppers in the UK Q2 2023, by generation
Data shows that in the United Kingdom, Gen Z shoppers were most interested in using mobile phones for online shopping in the second quarter of 2023. A total ** percent of UK Gen Zers preferred mobile commerce. In comparison, ** percent of Baby Boomers in the country had a preference for computers for online shopping.
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Klarna. (June 30, 2022). Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna. "Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort." Chart. June 30, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna. (2022). Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna. "Device Preference among Online Shoppers in The United Kingdom (Uk) in The 2nd Quarter 2023, by Generational Cohort." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Jun 2022, /statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna, Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort ÌÇÐÄÆÆ½â°æ, /statistics/1358321/online-shopper-device-preference-uk-generation/ (last visited July 15, 2026)
Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort [Graph], Klarna, June 30, 2022. [Online]. Available: /statistics/1358321/online-shopper-device-preference-uk-generation/