During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
When it comes to the most well-known grocery stores in the UK, the top two spots are claimed by UK-based brands. This includes Tesco and Asda, as each one of these British retailers is recognized by 98 and 97 percent respectively of internet respondents. Third on this list are the German discount retailer chains Aldi and Lidl.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (December 17, 2024). Leading grocery stores ranked by brand awareness in the United Kingdom in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1343366/most-well-known-grocery-stores-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading grocery stores ranked by brand awareness in the United Kingdom in 2024." Chart. December 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1343366/most-well-known-grocery-stores-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2024). Leading grocery stores ranked by brand awareness in the United Kingdom in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1343366/most-well-known-grocery-stores-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading Grocery Stores Ranked by Brand Awareness in The United Kingdom in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2024, /statistics/1343366/most-well-known-grocery-stores-in-the-uk/
ÌÇÐÄÆƽâ°æ, Leading grocery stores ranked by brand awareness in the United Kingdom in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1343366/most-well-known-grocery-stores-in-the-uk/ (last visited July 30, 2026)
Leading grocery stores ranked by brand awareness in the United Kingdom in 2024 [Graph], ÌÇÐÄÆƽâ°æ, December 17, 2024. [Online]. Available: /statistics/1343366/most-well-known-grocery-stores-in-the-uk/
