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Distribution of site visits before and during Black Friday in Brazil in 2022, by category

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Sources

Release date

December 2022

Region

Brazil

Survey time period

October 31 to November 12 and November 14 to 27, 2022

Supplementary notes

The study was conducted by Social Miner, with the participation of All in, Americanas advertising, Melhor Envio, Neotrust, Octadesk, Vindi, Opinion Box and Tray Corp.

Citation formats

Share of site visits before and during Black Friday in Brazil 2022, by category

Published by
Yihan Ma,
Dec 12, 2022
In 2022, almost of *** visits to multi-category sites for Black Friday in Brazil took place on the actual day of the event. The remaining visits occurred before the big day. Additionally, more than half (** percent) of visits to home and construction sites were made during Black Friday, while the other ** percent occurred prior to the event.
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Topics

Black Friday e-commerce in BrazilMercado LibreWhatsApp in BrazilInternet usage in Latin AmericaE-commerce in Latin America
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