According to a survey conducted in 2024, nearly ** percent of Italian consumers would have liked to have had background information on a brand, such as where the products were manufactured and the brand's suppliers before making a purchase. In the United Kingdom the share of responses reached around **** percent.
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Première Vision. (September 4, 2024). Share of consumers who want to have more information about a brand before a purchase in selected countries in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1557791/sustainable-fashion-brand-background-information-requirements-of-global-consumers/
Première Vision. "Share of consumers who want to have more information about a brand before a purchase in selected countries in 2024." Chart. September 4, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1557791/sustainable-fashion-brand-background-information-requirements-of-global-consumers/
Première Vision. (2024). Share of consumers who want to have more information about a brand before a purchase in selected countries in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1557791/sustainable-fashion-brand-background-information-requirements-of-global-consumers/
Première Vision. "Share of Consumers Who Want to Have More Information about a Brand before a Purchase in Selected Countries in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Sep 2024, /statistics/1557791/sustainable-fashion-brand-background-information-requirements-of-global-consumers/
Première Vision, Share of consumers who want to have more information about a brand before a purchase in selected countries in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1557791/sustainable-fashion-brand-background-information-requirements-of-global-consumers/ (last visited August 05, 2026)
Share of consumers who want to have more information about a brand before a purchase in selected countries in 2024 [Graph], Première Vision, September 4, 2024. [Online]. Available: /statistics/1557791/sustainable-fashion-brand-background-information-requirements-of-global-consumers/