Singles' Day sales in China happened between October 20 and November 11, 2021.
The first wave of pre-ordering started on October 20. The final payment began on November 1.
The second wave of pre-ordering started on November 4. The final payment began on November 11.
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Number of active e-commerce shoppers on Singles Day China 2021, by e-commerce type
On November 11 of 2021, around *** million people used online shopping apps during the Singles' Day sales in China, while **** million people used community group-buying services on that day. Since 2020, the Singles' Day sales have morphed into a three-week-long sales event, starting from the end of October.
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Moonfox Data. (November 18, 2021). Number of daily active e-commerce users during Singles' Day sales in China on November 11, 2021, by type of e-commerce (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1277587/china-number-of-e-commerce-shoppers-during-singles-day-sales-by-type/
Moonfox Data. "Number of daily active e-commerce users during Singles' Day sales in China on November 11, 2021, by type of e-commerce (in millions)." Chart. November 18, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1277587/china-number-of-e-commerce-shoppers-during-singles-day-sales-by-type/
Moonfox Data. (2021). Number of daily active e-commerce users during Singles' Day sales in China on November 11, 2021, by type of e-commerce (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1277587/china-number-of-e-commerce-shoppers-during-singles-day-sales-by-type/
Moonfox Data. "Number of Daily Active E-commerce Users during Singles' Day Sales in China on November 11, 2021, by Type of E-commerce (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Nov 2021, /statistics/1277587/china-number-of-e-commerce-shoppers-during-singles-day-sales-by-type/
Moonfox Data, Number of daily active e-commerce users during Singles' Day sales in China on November 11, 2021, by type of e-commerce (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1277587/china-number-of-e-commerce-shoppers-during-singles-day-sales-by-type/ (last visited July 30, 2026)
Number of daily active e-commerce users during Singles' Day sales in China on November 11, 2021, by type of e-commerce (in millions) [Graph], Moonfox Data, November 18, 2021. [Online]. Available: /statistics/1277587/china-number-of-e-commerce-shoppers-during-singles-day-sales-by-type/
