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What is the approximate share of radio advertising in your total advertising budget?

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Sources

Release date

October 2021

Region

Russia

Survey time period

August 10 to September 3, 2021

Number of respondents

212 respondents*

Special properties

Regional advertisers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Refers to the number of completed questionnaires.
The original question was worded by the source as follows: "Какую примерно долю занимает радиореклама от общего рекламного бюджета?"

Citation formats

Radio ad budget share in companies among regional advertisers in Russia 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 3, 2021
According to a survey from 2021, the largest share of regional advertisers in Russia spent between * and ** percent of their total advertising budget on radio ads. At the same time, approximately ** percent of advertisers allocated less than percent of their ad spend on the radio channel.
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Topics

Radio industry in EuropeRadio Industry in the U.S.Online radio in the United StatesMedia usage in the United StatesRai (Radiotelevisione Italiana)
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