* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
Citation formats
Preference for premium non-grocery products in Nigeria 2018, by type
Around in ** consumers in Nigeria would pay more for high-quality clothing, accessories, and footwear, according to a survey conducted in 2018. Nigerian consumers were willing to spend more money on fashion items of better quality, while they valued less quality over price for restaurants, beauty products, and cars.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
BCG. (March 3, 2019). Share of consumers who would pay for higher quality non-grocery products in Nigeria as of 2018, by type of product [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1271545/preference-for-higher-quality-nongrocery-products-in-nigeria/
BCG. "Share of consumers who would pay for higher quality non-grocery products in Nigeria as of 2018, by type of product." Chart. March 3, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1271545/preference-for-higher-quality-nongrocery-products-in-nigeria/
BCG. (2019). Share of consumers who would pay for higher quality non-grocery products in Nigeria as of 2018, by type of product. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1271545/preference-for-higher-quality-nongrocery-products-in-nigeria/
BCG. "Share of Consumers Who Would Pay for Higher Quality Non-grocery Products in Nigeria as of 2018, by Type of Product." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2019, /statistics/1271545/preference-for-higher-quality-nongrocery-products-in-nigeria/
BCG, Share of consumers who would pay for higher quality non-grocery products in Nigeria as of 2018, by type of product ÌÇÐÄÆƽâ°æ, /statistics/1271545/preference-for-higher-quality-nongrocery-products-in-nigeria/ (last visited July 30, 2026)
Share of consumers who would pay for higher quality non-grocery products in Nigeria as of 2018, by type of product [Graph], BCG, March 3, 2019. [Online]. Available: /statistics/1271545/preference-for-higher-quality-nongrocery-products-in-nigeria/
