* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
Citation formats
Preference for premium cars in African countries 2018
Around ** percent of consumers in Nigeria would pay more for higher quality cars, according to a survey conducted in 2018. This was the highest share recorded among the ** African countries surveyed. In general, consumers in these markets did not value quality over price for such items. For instance, only **** percent of consumers in Uganda would be willing to pay more to get higher quality cars.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
BCG. (March 3, 2019). Share of consumers who would pay for higher quality cars in Africa as of 2018, by selected country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1271153/preference-for-premium-cars-in-african-countries/
BCG. "Share of consumers who would pay for higher quality cars in Africa as of 2018, by selected country." Chart. March 3, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1271153/preference-for-premium-cars-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality cars in Africa as of 2018, by selected country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1271153/preference-for-premium-cars-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Cars in Africa as of 2018, by Selected Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2019, /statistics/1271153/preference-for-premium-cars-in-african-countries/
BCG, Share of consumers who would pay for higher quality cars in Africa as of 2018, by selected country ÌÇÐÄÆƽâ°æ, /statistics/1271153/preference-for-premium-cars-in-african-countries/ (last visited July 28, 2026)
Share of consumers who would pay for higher quality cars in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: /statistics/1271153/preference-for-premium-cars-in-african-countries/
