* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
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Preference for higher quality spirits in African countries 2018
Around ** percent of consumers in Nigeria would pay more for higher quality spirits, according to a survey conducted in 2018. The same share was registered in Ethiopia, followed by a ** percent share in South Africa. These were the African countries where a higher number of people were willing to pay more for premium spirits.
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality spirits in Africa as of 2018, by selected country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1270747/preference-for-higher-quality-spirits-in-african-countries/
BCG. "Share of consumers who would pay for higher quality spirits in Africa as of 2018, by selected country." Chart. March 3, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1270747/preference-for-higher-quality-spirits-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality spirits in Africa as of 2018, by selected country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1270747/preference-for-higher-quality-spirits-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Spirits in Africa as of 2018, by Selected Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2019, /statistics/1270747/preference-for-higher-quality-spirits-in-african-countries/
BCG, Share of consumers who would pay for higher quality spirits in Africa as of 2018, by selected country ÌÇÐÄÆƽâ°æ, /statistics/1270747/preference-for-higher-quality-spirits-in-african-countries/ (last visited July 21, 2026)
Share of consumers who would pay for higher quality spirits in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: /statistics/1270747/preference-for-higher-quality-spirits-in-african-countries/
