* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
Citation formats
Preference for premium non-grocery products in Angola 2018, by type
Around ** percent of consumers in Angola would pay more for higher quality clothing and accessories, according to a survey conducted in 2018. The same share of respondents would be willing to spend more money in order to get better footwear. Other ** percent of customers would pay for more quality in mobile electronics.
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality non-grocery products in Angola as of 2018, by type of product [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1271509/preference-for-higher-quality-nongrocery-products-in-angola/
BCG. "Share of consumers who would pay for higher quality non-grocery products in Angola as of 2018, by type of product." Chart. March 3, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1271509/preference-for-higher-quality-nongrocery-products-in-angola/
BCG. (2019). Share of consumers who would pay for higher quality non-grocery products in Angola as of 2018, by type of product. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1271509/preference-for-higher-quality-nongrocery-products-in-angola/
BCG. "Share of Consumers Who Would Pay for Higher Quality Non-grocery Products in Angola as of 2018, by Type of Product." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2019, /statistics/1271509/preference-for-higher-quality-nongrocery-products-in-angola/
BCG, Share of consumers who would pay for higher quality non-grocery products in Angola as of 2018, by type of product ÌÇÐÄÆƽâ°æ, /statistics/1271509/preference-for-higher-quality-nongrocery-products-in-angola/ (last visited July 28, 2026)
Share of consumers who would pay for higher quality non-grocery products in Angola as of 2018, by type of product [Graph], BCG, March 3, 2019. [Online]. Available: /statistics/1271509/preference-for-higher-quality-nongrocery-products-in-angola/
