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Share of consumers who would pay for a premium beer in Africa as of 2018, by selected country

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Source

Release date

March 2019

Region

Africa

Survey time period

January to March 2018

Number of respondents

12,575 consumers*

Method of interview

Face-to-face interview

Supplementary notes

* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.

Citation formats

Preference for premium beer in African countries 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 21, 2021
Nearly four in every 10 people in Ethiopia would pay more for a premium beer, according to a survey conducted in 2018. The country registered the highest share of consumers willing to pay more for getting a higher quality beer in Africa. In Nigeria, ** percent of respondents would purchase a premium beer, while in Cote d'Ivoire this share was at ** percent. On the other hand, only *** percent of consumers would do the same in Algeria, Egypt, and Morocco.
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